M Charters
Jimmy Choo charter day off Villefranche-sur-Mer

Collaboration · August 2026

Jimmy Choo on the Riviera

A marketing day in Villefranche-sur-Mer

A marketing event organized for Jimmy Choo in Villefranche-sur-Mer — five boats in one day, styled, crewed and timed to the last frame by M Charters.

We organized a full marketing day for Jimmy Choo in Villefranche-sur-Mer, placing five boats on the water at once — each one styled, crewed and timed to the campaign.

Every detail was built backwards from the shot: the tender approach, the lunch setup, the light on the swim platform. Crew briefed, photographers rotated, transfers held until the moment was right.

It is the kind of brief we like most — a brand with a clear aesthetic and a schedule that cannot slip. The same precision applies whether it is a one-day activation or a two-week family charter.

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Open deck of a VanDutch 55 at anchor
Sun deck laid for lunch off Capri
Beach club open at the stern of a superyacht

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