A one-day Riviera production for Jimmy Choo — five boats, one visual brief, and every movement arranged by M Charters.
M Charters produced a full day on the water for Jimmy Choo in Villefranche-sur-Mer, placing five boats into one coordinated visual brief.
Every detail was built backwards from the shot: the tender approach, the lunch setup, the light on the swim platform. Crew briefed, photographers rotated, transfers held until the moment was right.
It is the kind of brief we like most — a brand with a clear aesthetic and a schedule that cannot slip. The same precision applies whether it is a one-day activation or a two-week family charter.
